“Miss Inwood, a charismatic young woman with a big heart, is now the new ambassadress for our Inwood Hotels group. It is an opportunity to ask him a few questions and make you discover who Elena is.”
Can you tell us more about you?
Yes, my name is Elena. Since my youngest age, I have always been cradled in the artistic world. This is what prompted me subsequently to undertake journalism studies to realize my two passions: fashion and writing. I think I can define myself as a woman of character, which I have been able to forge over the years thanks to my numerous trips on different continents, for example to New York, London, Paris, Milan...
So, what made you want to participate in the « Inwood adventure »?
In life, I love challenges. Every day I try to set new goals for me to move forward. I wanted to participate in this adventure especially when I met Monsieur Inwood, we have been together for a year now. At our first meeting he told me about this adventure, the fact that he was writing on the blogs of the hotels and I found this idea exciting. As our relationship progressed, this project moved forward with the two of us. Then, I had the chance to meet a representative of the group Inwood Hotels who suggested me to take part in the adventure. He overviewed my career, and noticed the fact that I am a journalist, that I adore fashion... And so it really sticked to the image of the group. That’s why I agreed to participate in this adventure.
Would say that the Inwood Hotels brand represents you? Why?
Yes, I think it represents me pretty well. I am a curious person. I love to discover new things every day and it is true that being able to write every week about a different subject allows me to develop my culture, my tastes but above all my style. It is mostly a personal fulfillment.
How would you describe your involvement within Inwood Hotels?
First of all, I write articles for the websites of different hotels of Inwood, you can find them in the “News” category on each website. My articles are mostly about subjects that I appreciate: fashion, beauty accessories, style, fashion creators… I often attend all the Fashion Weeks, and am usually in first lodges so that I can give thoughtful advice to my readers. You can also follow my adventure on my Instagram profile @inwoodlovers that I animate with Monsieur Inwood.
Where do you source inspiration for your articles?
I look for inspiration in the history of fashion that I know well thanks to my journalism studies. I transcribe in my articles these elements but also elements of my childhood. My mother also works in this area. I often refer to the 1980s, I like this style. But after all, one always must have an item that adds flavor to a simple look in order to be up-to-date. Style is all about complexity!
If you had to choose a best memory in this city, which one would it be?
I have many memories in this city, but if I have to choose just one, I can think of my first rendezvous with Monsieur Inwood at Montmartre. Paris is very romantic, and so is Montmartre. Mister Inwood had carefully prepared that meeting, and when I saw him, it was like an evidence. We talked for hours about our inspirations, our passions, about Paris… As the conversation went on, we understood each other better and better. It looked like we already knew each other. This evening will remain my best memory because it was the beginning of a beautiful love story.
What is your favorite place in Paris?
There are many places in Paris that I admire. I am particularly attached to the 7th neighborhood which is and will remain a historical area of Paris. I love to walk through the Rue Cler, which is only a few minutes from the Inwood hotels, I love to walk in the surroundings of the Eiffel Tower. I also appreciate going to the markets and tasting local products etc. Montmartre and Saint-Germain-des-Prés are also iconic places in my eyes.
Why did you accept to reveal your identity on our websites?
It is true that Monsieur Inwood does not want to reveal his identity, nor his face, because he is not looking for fame. We have talked about it, I have tried to make him change his mind, but you know how men are. However, having evolved in the milieu of fashion, it was pretty obvious to give my image to this group that I admire.
So are you in a way “the client of the Inwood clients”? Why this desire to represent all the clients?
It is because the French Arts of Living are what represent me. They are my values. France is one of the most beautiful countries in the world and Paris represents it very well. My encounter with Monsieur Inwood was accompanied by the discovery of the hotels which are designed with respect to the French Arts of Living. The idea is to share with all the Inwood clients the real Parisian life and not the one you can read in a tourist guide. I think that if today clients are loyal to the Inwood Hotels brand it is mainly thanks to this idea of customization and of experience! My wish is to share my experience in Paris and to make discover to the others My Paris.
So according to you, what are the keys for the best stay in Paris?
It is mainly by discovering what Paris is made of, going to museums, discovering the culture, eating in small typical restaurants, drinking coffee in Parisian café’s terraces, buying a baguette in the morning, and walking in the streets. A lot of clichés, but I think this is exactly what clients are looking for today. They seek authenticity!
A last word?
Don’t miss out your dreams! Simply live them!
“Thank you for having taken the time to respond to our questions, it was a pleasure to exchange with you. We love reading your articles that bring forward in a particular manner Paris and our hotels.”