It takes an insatiable curiosity and the ability to subtly blend creativity with business acumen. It is with this philosophy that Alexandre approaches his role as Group Marketing & Digital Director at Inwood Hotels.
His background highlights a distinct sensitivity to aesthetics and refinement. Before stepping into the hospitality industry, he evolved within fine jewelry houses, cultivating a rigorous attention to detail and service excellence along the way. Ultimately, this approach was already closely aligned with the art of hospitality championed by Inwood Hotels. Drawn by the hotel collection's audacity and its desire to reinvent traditional hospitality codes, he chose to join the adventure to help refine, enrich, and elevate it even further.
His growth within the group reflects a trust built over time and has mirrored a defining phase of expansion for the company. Upon his arrival, Alexandre joined the marketing and digital team, which was then part of the sales and marketing department. He quickly stood out during a pivotal period for the group. Leadership gave him carte blanche to structure, develop, and establish this new, now independent department.
In the beginning, the team consisted of just four members based in Paris. Alexandre has since supported the group's growth, today bringing together 11 talents across three regions. His day-to-day life, mirroring this momentum, knows no routine. He balances meticulous digital performance analysis, action plan development, and concept creation designed to bring each property's distinct identity fully to life.
Today, what drives him every day is evolving in an environment shaped by genuinely passionate people. For him, luxury hospitality comes alive through a holistic experience. Alexandre envisions the concepts, and the teams bring them to life daily with guests, transforming that vision into tangible, memorable emotions. Among the milestone projects in his journey, the launch of Villa Miraé stands out undeniably. The challenge was significant: to reveal the full potential of this sleeping beauty and establish it as a destination in its own right, notably through a powerful culinary identity driven by a collaboration with three-starred chef Mauro Colagreco.
Alexandre closely observes the profound shifts shaping the industry. At a time when artificial intelligence is transforming customer habits, booking journeys, and workflows, he ensures these new technologies are integrated with discernment, without ever losing sight of the true essence of hospitality: the human touch. Concurrently, the group continues to diversify its activities and expand its territory of expression beyond hospitality, creating new experiences centered around dining and wellness.
For him, success lies above all in Inwood Hotels' ability to assert its singularity. As hospitality codes evolve, the experience becomes more intimate, emotional, and personalized, restoring human warmth to the core. Alexandre's ambition is to build a strong, desirable brand while preserving the soul and personality of each individual property.
To emerging talents aspiring to grow in this industry, he shares a few key convictions: get out in the field to understand the real challenges of the trade, stay proactive, and cultivate the right balance between creativity and a drive for results.